Minka Dink – Fixing Cost Leakage & Import Control

Challenge

Minka Dink was experiencing inconsistent landed costs and unclear customs charges, impacting margin and creating friction between product and operations. Decisions were being made without full visibility of import implications.

Approach

Acted as the conduit between founders, suppliers, and logistics partners to challenge and validate all customs-related charges.

• Reviewed import documentation and classifications

• Identified discrepancies in duty and clearance costs

• Established clearer processes between buying and operations

• Educated the product team on how early decisions impact landed cost

Outcome

• Incorrect charges successfully challenged and reduced

• Improved cost visibility at product level

• Stronger alignment between buying decisions and operational reality

• More controlled and predictable import process