Ziggle Baby & Gifting Brand - Merchandising and Inventory Management

Background

Ziggle is a successful multi-channel brand specialising in baby accessories and gifts, whilst sales had been growing so was the reliance on excel spreadsheets resulting in a lot of manual processes to review stock and sales. The range includes a high mix of continuity goods, therefore availability important and seasonal ranges which needed a high level of sell thru to prevent excess terminal stock.

Solution

Circular Supply Chain built a master data file and range plan to put everything in one place, including cleaning up data on products that were no longer in the range. Each month sales and stock data is ingested into the range plan and generates a purchase plan for products that are forecast to drop below safety stock levels.

Results

Simplifying the complex spreadsheet process has given the owner more time to focus on the assortment plan, product development, stock reduction and sales growth across the retail and ecommerce channels.